EN
Rebranding La Manual Alpargatera, an espadrille making business from 1940 based in Barcelona. Inspired by Grace Kelly’s elegance wearing a working society shoe such as a fisherman, we want to give an added value to the item by creating a packaging that makes it look more refined.
We provide an organic cotton bag that includes a closing system with two straps, a long cotton one to hang in your shoulder and a short plat made the same way as the ones used in the traditional espadrilles soils. We also want to represent the Mediterranean sea and the fisherman in a poetical way by dipping the bag base in indigo colour.
ES
Nuestro packaging suma la tradición de los pescadores catalanes, a la sofisticación de una princesa como “Grace Kelly”. Todo ello se traduce en una bolsa de algodón orgánico que viste con orgullo tonos mediterráneos y cuyo sistema de cierre se inspira en las auténticas cintas y trenza que forma la suela de las alpargatas originales.
No se trata solo de envolver unas alpargatas, sino de crear una pieza multifuncional, basada en la elegancia de lo sencillo.
Master in Packaging Design / ELISAVA / Barcelona, Spain / 2019
Tutorized by Martín Azua and Eva Minguella.
Packaging Mínimo.