EN
Rebranding La Manual Alpargatera, an espadrille making business from 1940 based in Barcelona. Inspired by Grace Kelly’s elegance wearing a working society shoe such as a fisherman, we want to give an added value to the item by creating a packaging that makes it look more refined.
We provide an organic cotton bag that includes a closing system with two straps, a long cotton one to hang in your shoulder and a short plat made the same way as the ones used in the traditional espadrilles soils. We also want to represent the Mediterranean sea and the fisherman in a poetical way by dipping the bag base in indigo colour.
ES
Nuestro packaging suma la tradición de los pescadores catalanes, a la sofisticación de una princesa como “Grace Kelly”. Todo ello se traduce en una bolsa de algodón orgánico que viste con orgullo tonos mediterráneos y cuyo sistema de cierre se inspira en las auténticas cintas y trenza que forma la suela de las alpargatas originales.
No se trata solo de envolver unas alpargatas, sino de crear una pieza multifuncional, basada en la elegancia de lo sencillo.
![](https://cdn.myportfolio.com/da264cbb-925d-4e58-8081-3b26be376f86/be4f38ba-414c-433f-b9c3-43c90a7f076b_rw_1920.png?h=dfc4134060422e27d5626684f333c201)
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Master in Packaging Design / ELISAVA / Barcelona, Spain / 2019
Tutorized by Martín Azua and Eva Minguella.
Packaging Mínimo.