DEMAKUP
The challenge was to pick a hygiene product from our daily use and innovate the packaging, using a sustainable solution. During the research at the supermarket, we realized that all the cotton packs were the same, not very practical, and all used plastic.
We recognized that when going on short trips, it would be handy to have a smaller pack.
So we created a cardboard divisible packaging with 50 cottons and 10 on the go, while creating a nice bathroom amenity. So making only one type of cotton, for all types of skin was our way of communicating, that DemakUp cotton is for all.
Master in Packaging Design / ELISAVA / Barcelona, Spain / 2019
Tutorized by Clara Cabral e Isaac Salom
Proyecto de Innovación.
European Patented Utility Model.